During the recession, people will go the distance to save a couple cents per-gallon on gas, there’s a flourishing new type of energy drink that sells for twenty times more than Coca-Cola – energy shots.
An increasing amount of people are dropping their $3 cups of coffee, and picking up $3 2 ounce shots of solid caffeine – and most of them taste disgusting.
The energy shot market is expected to double this year, to $700 million in sales – and it’s dominated by Living Essentials’ 5 Hour shot, as they were the first on the market.
Many companies are attempting to capture the energy shot market – similar energy shots like 6 Hour, 7 Hour, and 8 Hour Energy are attempting to break into this growing new industry with their own products.
Though it sounds similar, 8 Hour Energy has raised the bar a little higher for the competition. In addition to caffeine, it includes Acai, Gogi, and Tahitian Noni – three incredibly popular berries, each known for their natural energizing and dietary benefits. These berries are normally only available at high-end health stores at upwards of $40 a bottle!
Aside from the health-benefits, 8 Hour Energy has zero carbs or calories, and it tastes good!
“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the 10 top fitness trainers in the world.
In a blind test conducted at the University of Florida, 9 out of 10 students preferred the 8 Hour shot over 5 Hour Energy. Other groups were given samples of the Mr Energy 8 Hour Energy shot, and returned with overwhelmingly positive reviews.
“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a Finance major in his last semester.
“8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox – a grad student at the Dentistry school.
Despite 5 Hour Energy’s fierce advertising budget, Bhelliom Enterprises, the developer of 8 Hour Energy, believes their superior product needs only word-of-mouth to prevail. “The ingredients speak for themselves,” says CEO of Bhelliom Enterprises, Casey McCarthy.
